Elastique
We teamed up with friend and colleague We Ride at Dawn to help the Elastique brand elevate their original overly-youthful presence to reach a more elevated, luxury audience at a deeper level. From their visual presentation, photography direction, to their consumer facing message, the Elastique brand has truly evolved into a brand that is selling lifestyle with purpose.
Deliverables
Brand strategy & visual identity by Kona Made
Creative direction & messaging/positioning by We Ride at Dawn
Photography by Weston Carls
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Brand manifesto
Beyond a pill. More than a wristwatch. More than a moisture wicking fabric. We are recalibrating the performance apparel space, engineering solutions to holistic health and body wellness that fit seamlessly into your daily routine. Optimizing every workout, every drop of sweat, every recovery session. Championing a simple philosophy that quality of life is directly dependent on health – achieved through fit body and spirit and the foundational pillars of purposeful strain, recovery and the immune system.
We are creating a new category in apparel.
We are creating a new mindset in health and wellness.
We are wellness you wear.
Brand icon design & apparel application
Photography by Weston Carls