Good Psyche

immersive care for curious humans

Good Psyche is a new-to-market, direct-to-consumer self-care brand that provides customers with an immersive and intentional experience from first glance to final step. Good Psyche pairs opinionated design with powerful ingredients to create a dynamic self-care ritual that works just as hard as you do.

 
 

Deliverables

  • Messaging + positioning

  • Brand strategy

  • Visual identity

  • Packaging

 
 
 
 

The mission

To embody a grounded approach to self-care that prioritizes simplicity and intentionality through bold design and immersive experiences.

The vision

A world where skincare and beauty are neither polarized, gendered, or unnecessarily complicated. We imagine a world where everyone—and we mean everyone—can embrace a self-care ritual from Good Psyche that makes them feel special, surprised, and seen.