Keep Austin Kind

Keep Austin Kind is your neighborhood clothing brand honoring the spirit of Austin while giving back to the community through every purchase. The brand came to us with a clear mission: to create a digital presence that captured the spirit of Austin while honoring the city’s unique history, independent spirit, and evolving future. The challenge was to translate the warmth and optimism of the brand into a cohesive direct-to-consumer experience that felt as bright, and welcoming as the community it represents.

We developed a strategic website direction that included a refreshed brand system, an organic and approachable typography suite, and a brighter, more joyful color approach optimized for the web. We also art directed a lifestyle photoshoot throughout Austin, capturing the city’s distinct character alongside Keep Austin Kind’s apparel. Paired with thoughtful, consumer-friendly, and SEO-optimized website copy, the result is a digital experience that celebrates Austin, connects with its community, and invites everyone to keep the spirit of the city kind.

Deliverables

  • Website strategy & copywriting

  • Visual identity evolution

  • Shopify design & development

  • Lifestyle photoshoot

  • Art direction

A woman with blonde hair wearing sunglasses and a beige t-shirt with the text "Keep Austin Kind" on it, smiling outdoors with green trees and a city skyline in the background.
A man with dark curly hair and a beard smiling and looking to the right, standing against a colorful background with a gradient of yellow and orange, wearing a white T-shirt that reads "Keep Austin Kind" in navy blue letters.
A hand holding a large olive green travel mug with the text "KEEP AUSTIN KIND" printed on it against a clear blue sky.
A man and woman smiling and talking, wearing colorful hoodies with the phrase "Keep Austin Kind" on a yellow and white background.
A person with curly brown hair is adjusting a gray and black trucker hat with the words "KEEP AUSTIN KIND" embroidered on the front, against a blue sky background.
Two women wearing matching sweatshirts with the text "Keep Austin Kind" on them, standing outdoors near a waterway in an urban area with tall buildings in the background. They are smiling and looking at each other, with one woman wearing a wide-brimmed hat and sunglasses, and the other wearing sunglasses.
A man in sunglasses, a gray hoodie with the text 'KEFP AUSTIN KIND', and gray pants standing on a bridge over a river against a clear blue sky with some trees and cars in the background.
A young woman with long hair, wearing sunglasses on her head and a light-colored t-shirt that says "Keep Austin Kind" in green letters, stands outdoors against a clear blue sky, smiling softly.
Screenshot of a website promoting Keep Austin Kind, featuring a cityscape, merchandise, community photos, and a call to action to support local charities.
A person holding a smartphone displaying an online shopping page for a black T-shirt with the text "KEEP AUSTIN KIND". The screen shows different color options and the T-shirt priced at $35.
A young girl jumping by a lake with tall modern buildings in the background, wearing a green hoodie that says 'Keep Austin Kind' and denim shorts, smiling and making a peace sign.
Person sitting cross-legged on grass with purple pants, using a small yellow keyboard and a tablet displaying an Austin city scene and website.
CHECK OUT THE SITE

Photos by Weston Carls

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