Keep Austin Kind

Keep Austin Kind is your neighborhood clothing brand honoring the spirit of Austin while giving back to the community through every purchase. The brand came to us with a clear mission: to create a digital presence that captured the spirit of Austin while honoring the city’s unique history, independent spirit, and evolving future. The challenge was to translate the warmth and optimism of the brand into a cohesive direct-to-consumer experience that felt as bright, and welcoming as the community it represents.

We developed a strategic website direction that included a refreshed brand system, an organic and approachable typography suite, and a brighter, more joyful color approach optimized for the web. We also art directed a lifestyle photoshoot throughout Austin, capturing the city’s distinct character alongside Keep Austin Kind’s apparel. Paired with thoughtful, consumer-friendly, and SEO-optimized website copy, the result is a digital experience that celebrates Austin, connects with its community, and invites everyone to keep the spirit of the city kind.