Austin Branding Agency
We guide brands from pivotal moments to lasting momentum
Kona Made is a boutique Austin branding agency that helps ambitious brands turn their vision into thoughtful, distinctive brands. Through brand strategy, messaging, and visual identity systems, we partner with clients in Austin and beyond to uncover what makes your business unique and craft a brand that connects and converts your users.
We thrive on transforming meaningful ideas into brands that people see, feel, interact with, and remember.
The best brands are built by people
Brands are inherently personal. They add delight to our days, solve real problems, or become daily rituals. Building brands is personal to us, and we believe the best ones are made with a whole lotta heart, grit, and curiosity.
With over two decades of experience, our team thrives on bringing ideas to the table that help your brand stand out. We’ll ask probing questions, workshop unexpected directions, and make thoughtful decisions about each and every detail, whether it’s a headline on your website or a custom illustration.
What’s included in the Kona Made brand-building experience
As a full-service Austin branding agency, we offer brand strategy, identity, messaging, and design systems to help bring your business to life and reach your ideal custom.
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Through our collaborative process, we craft the core of your brand strategy and system: audience, competitive landscape, values, differentiators, personality, goals, and more. We develop resonant strategies to give Austin founders and teams a clear POV, new clarity on your brand, and the springboard for future growth.
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Captivate your audience with strategic design that connects and converts users. Our comprehensive visual identity process spans the visual and emotional components of your brand, from your brand identity to strategic website systems, all carefully crafted to match your vision.
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We translate your positioning and personality into language your audience understands and remembers. From workshopping foundational brand messaging to developing your founder voice, our verbal identity systems are built to give your brand clarity and consistency, no matter where you show up.
Here for the moment your brand levels up
Ambitious new venture? Bold reinvention? Whether you’re just working out the initial concepts of your brand or you’re on the precipice of a big transformation, we work hand-in-hand with founders and brand leaders to shape brands that feel considered, strategic, and personal.
CASE STUDY
Where strategic positioning meets sustainable business growth
Ranch Pools: Inspired by the spirit of the West. Loved by everyone.
Kona Made led the rebranding and visual identity system of Ranch Pools, a premium stock tank pool company based in Austin and built for growth beyond Texas.
Deliverables: Brand Strategy, Visual Identity Development, Messaging & Positioning, Lifestyle & Product Photography, Shopify Website
The new brand set the stage for serious growth:
Drove a 1,300% year-over-year increase in revenue during the first month post new brand & website launch
Drove a 22% improvement in conversion rate during the first month post new brand & website launch
Expanded beyond their Austin flagship to the Northeast
“The project was a great success and I would recommend Kona Made to anyone who is trying to take their brand to the next level. The team was able to deliver an amazing product and it was truly a pleasure to working with them.”
A boutique collective, on your side from day one
Our process is built with purpose. Partnering with Kona Made means workshopping your brand with a hand-selected collective of senior creatives in Austin and beyond who bring category expertise and boundless creativity to your project.
Our team prides ourselves on being a highly responsive and enjoyable collaborative partner in brand-building, whether you’re at the very start or in the messy middle.
Why Austin brands choose Kona Made
Insights and ideas from an Austin brand strategy agency that cares about going the extra mile
Expertise spanning CPG, wellness, and DTC product brands
A proven track record of brand-building that leads to tangible (and intangible!) results
Frequently asked questions about brand strategy and design
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All of our branding and design packages are fully customizable depending on your project’s unique scope and needs. Need clarity on where to build first? We’d love to discuss your project with you and see how we can help shape your brand with your uses at top of mind.
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DescriptionAs principal brand identity designers, we do not offer logo design as a single service, as there is so much more to your brand than your primary mark. During our visual identity process, we develop a robust suite of brand components, always rooted in your core strategic positioning and long-term vision. This sets you up for success with a cohesive visual system ensure your brand makes moves and stands out amongst the rest. text goes here
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We’d say no. AI is good at a lot of things, but it can’t replicate the human thought process that goes into the best branding projects. The best ideas are sparked through boundless experimentation, not clearly defined prompts.
Let’s build what comes next
Let’s build what comes next
Kona Made is here to help guide your brand to connect with your ideal users. Explore how our branding services can support your brand’s evolution. We can’t wait to meet you.