Ranch Pools

Ranch Pools creates premium, customizable stock tank pools that blend luxury with outdoor living. They partnered with Kona Made to reposition their brand, elevate their customer experience, and establish themselves as the leading stock tank pool company in the country. Through extensive brand strategy and positioning, we developed an elevated visual identity system that stemmed into a custom direct-to-consumer Shopify build and paired lifestyle & studio photoshoot campaign that brought the new brand to life across every consumer-facing touchpoint.

The result was a cohesive brand experience that better reflected the quality of Ranch Pools' products and supported significant business growth following the launch of the new brand and website.

Company Wins Year to Date

  • First month following the brand and website launch (April 2024): Drove a 1,300% year-over-year increase in revenue and a 22% improvement in conversion rate (CVR).

  • Expansion of Austin flagship to the Northeast.

  • Now offering nationwide shipping across the country.

Deliverables

  • Brand strategy & positioning

  • Visual identity development

  • Custom Shopify website

  • Lifestyle & studio photography

Logo with palm tree, sun, and waves, surrounded by the text 'RICH POOL.'
Outdoor backyard scene with a hot tub filled with water and two inflatable pool rings floating inside. In the background, there are two white Adirondack chairs, a small round side table with a decorative bowl, a planter with a cactus, and a wooden privacy fence decorated with string lights and climbing plants. An orange and white striped umbrella provides shade.
Four friends enjoying a summer day in a backyard hot tub, with drinks, smiling, talking, and wearing casual summer clothes.
A woman and a young boy sitting in an above-ground ranch pool in a backyard, surrounded by outdoor furniture and greenery.
People relaxing in a pool with floaties, enjoying beverages with lemon slices, under a graphic overlay of beach-themed icons including a cactus, waves, a beach ball, and a hat.
Advertisement for Ranch Pools featuring two galvanized steel pools, one classic and one premium, with detailed descriptions of their features and availability.
A presentation slide titled 'Brand Differentiators' with three numbered points. Point 1: Southern hospitality. Point 2: Adventure in our roots. Point 3: Owning a Ranch Pool is easy.
A man and a woman are in a hot tub outdoors, with the man splashing water on the woman. They are near a blue house with windows, and the woman is wearing a bikini while the man is shirtless.
Screenshots of a website about ranch pools on three smartphone screens. The pages display images of people enjoying pool floats, with text discussing pool options, features, and building your pool.
Two men clinking bottles in a backyard patio with green fence and trees, celebrating around a small table with snacks, during daytime.
Screenshot of a website homepage for Ranch Pools, featuring a header with navigation options, a hero image of people relaxing and socializing by a stock tank pool, and information about different ranch pool products with images of steel stock tanks. The page also includes sections about free nationwide shipping, seamless setup, and a one-year limited warranty.
CHECK OUT THE SITE
Two women sitting on white Adirondack chairs under a pink umbrella, enjoying drinks and snacks in a private outdoor space with wooden fencing and gravel ground.
Two women sitting on the edge of a hot tub with their feet in the water, smiling and holding drinks, enjoying a summer day. One woman is wearing a white hat and green swimsuit, the other in sunglasses, a brown bikini, and a white cover-up. There is a striped pool float in the hot tub. The background has plants, a green fence, and outdoor furniture.
Two women are sitting at the edge of a swimming pool with their arms resting on a wooden deck. They are leaning on their elbows and looking at each other. One woman is wearing a wide-brimmed white hat and sunglasses, and the other woman has blonde hair, glasses, and is wearing a swimsuit. There are two glasses of lemon water with ice and lemon slices on the deck in front of them.
A young boy with no shirt, wearing green checkered swim trunks and a large white cowboy hat, walking on a wooden deck next to a hot tub with two inflatable pool rings inside.

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