Ranch Pools

Ranch Pools creates premium, customizable stock tank pools that blend luxury with outdoor living. They partnered with Kona Made to reposition their brand, elevate their customer experience, and establish themselves as the leading stock tank pool company in the country. Through extensive brand strategy and positioning, we developed an elevated visual identity system that stemmed into a custom direct-to-consumer Shopify build and paired lifestyle & studio photoshoot campaign that brought the new brand to life across every consumer-facing touchpoint.

The result was a cohesive brand experience that better reflected the quality of Ranch Pools' products and supported significant business growth following the launch of the new brand and website.

Company Wins Year to Date

• First month following the brand and website launch (April 2024): Drove a 1,300% year-over-year increase in revenue and a 22% improvement in conversion rate (CVR).

• Expansion of Austin flagship to the Northeast.

• Now offering nationwide shipping across the country.